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ASICS began its journey in as Onitsuka Co., Ltd. in Kobe, Japan, initially focusing on basketball shoes. As the brand evolved, it expanded into the realm of running footwear, making a significant mark in the fashion and athletic industry with groundbreaking innovations like GEL™ technology. In , ASICS Corporation was officially formed through the merger with GTO and JELENK, further solidifying its presence in the market.

Throughout its history, ASICS has forged important partnerships, including a notable relationship with Nike, showcasing its adaptability and influence in the fashion world. The brand has also placed a strong emphasis on ethical practices and sustainability, actively promoting community health and wellness through its initiatives.

With continuous enhancements in performance and design, ASICS has carved out a unique legacy that blends functionality with style. If you're intrigued by ASICS's innovative contributions and its impact on glo